Companies developing cutting-edge optical products--from virtual reality to autonomous vehicles--can gain an enormous competitive advantage by following best practices in product development.
In their groundbreaking study Six Myths of Product
Development,* Stefan Thomke and Donald Reinertsen (Harvard
Business Review, May 2012) exposed common fallacies of
product development and presented 12 best practices for
overcoming them. This paper highlights how Zemax Virtual
Prototyping applies six of these best practices—and what it
means for the optical products you design.
1. Remain open to an evolving development plan
2. Use iterative—not linear—design processes
3. Experiment with smaller batches for faster feedback
4. Quantify the cost of delays and factor it into your decisions
5. Experiment early, rapidly, and frequently
6. Make information flows visible
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