What Marketing Executives need to know about architecting global integrated marketing campaigns.
Learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.
While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do because we all like to take short-cuts. Lack of planning is the slippery slope that leads to wasteful marketing.
The full eBook is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you will find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.
This excerpt includes Chapter 2 - Secrets of a best-in-class campaign development process from the Marketing Campaign Development eBook.
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